New Haven Apple Store

With its completely flat facade, the otherwise unmissable slate of whiteness blends in with its neighbors when approaching the Apple Store from either side. From any other angle, the matte grey stainless steel and glass storefront stands out starkly against the bricks and stones that govern the surrounding buildings. The minimalistic modernity the building represents is akin to a blank canvas — prepped and ready for the innovative ideas of those wandering in. The Apple Store’s existence next to the Yale Bookstore is significant: it is a symbol of the Yale-led revolution that turned Broadway from a chaotic neighborhood street defined by its multi-generation family owned businesses to the more sterile and commercialized mall-like area it is today.[ii] The shop makes clear Yale’s influence on New Haven and the significance the university places on the consumer requirements of its students.